West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

    Nov 18th - 22nd    Black Friday Sale
10% OFF EVERYTHING
 (site-wide)   |    Use Coupon Code: 10BLACK5
 Showroom location Victoria & Nanaimo closed Saturday November 30
 All other locations open 9:00 am - 1:00 pm on Saturday November 30
 Showroom location Vancouver 5th Ave closed Sunday until further notice!

Smoothing Treatments

Frizz-free hair is hard to come by especially if hair is damaged by chemicals or even environmental conditions. Smoothing treatments help rebuild the smoothness needed in the hair strand to achieve shiny, healthy, smooth hair.


Refine Search
Brands
Hair Color
Hair Type
Size
Showing 1 - 16 of 16 Results
ALURAM Smoothing Cream

ALURAM Smoothing Cream

ALURAM Smoothing CreamThis silky cream smooths curls and eliminates frizz. Marula and Jojoba Oils enrich hair with fatty acids & essential vitamins to reduce fly aways, leaving hair smooth and tangle-free.Size: 6 ozHair Type & Condition: For all hair typesFeatures & Benefits: Lightweight thermal protection formula smooths curls & controls frizz Helps strengthen and seal split ..

amika Soulfood Nourishing Mask

amika Soulfood Nourishing Mask

amika Soulfood Nourishing MaskUltra-luxurious + rich mask is packed with vitamins + nutrients to condition the hair making it soft, silky, and smoother than ever. Size: 30 ml, 100 ml, 250 ml & 500 mlHair Type & Condition: For all hair types, especially those in need of deep hydrationFeatures & Benefits: Like a cool drink of water for your hair, this mask quenches hair's thirst. The rich, moistur..

amika Velveteen Dream Smoothing Balm

amika Velveteen Dream Smoothing Balm

amika Velveteen Dream Smoothing BalmTame frizz into submission and lock in soft-smoothness, so humidity can't undo your 'do.Size: 200 mlHair Type & Condition: For all hair types, ideally for dry, frizzy or unmanageable hair.Features & Benefits: Conditioning polymer - smooths, moisturizes and provides antistatic properties Wild cherry bark extract - brings out shine and softness Protects hair up t..

Cezanne Classic Long Lasting Keratin Smoothing Treatment

Cezanne Classic Long Lasting Keratin Smoothing Treatment
(Out of Stock)

Cezanne Classic Long Lasting Keratin Smoothing Treatment *** Hairdresser Certification Required! Cezanne Classic Long Lasting Keratin Smoothing Treatment is a transformational, life-changing smoothing treatment. Transform your frizzy, difficult, kinky, curly hair into soft, manageable, beautiful locks. This is a safe alternative product that is a fraction of the cost of a full keratin treatment.S..

Cezanne Express Blonde Keratin Smoothing Treatment

Cezanne Express Blonde Keratin Smoothing Treatment

Cezanne Express Blonde Keratin Smoothing Treatment *** Hairdresser Certification Required! Cezanne Express Blonde Treatment is Quick, Easy and leaves hair Beautifully Toned! Experience smoother, more manageable and frizz-free hair! Specifically formulated with blue-violet tones to reduce unwanted warmth on levels 8 and above. Cezanne keratin smoothing treatments are 100% formaldehyde-free withou..

Cezanne Express Keratin Smoothing Treatment

Cezanne Express Keratin Smoothing Treatment
(Out of Stock)

Cezanne Express Keratin Smoothing Treatment *** Hairdresser Certification Required! Cezanne Express Keratin Smoothing Treatment is a transformational, life-changing smoothing treatment. Experience smoother, straighter, more manageable and frizz-free hair quickly, easily and inexpensively. This is a safe alternative product that is a fraction of the cost of a full keratin treatment.Size: 300 mlHa..

Cezanne Ultimate Blonde Long Lasting Keratin Smoothing Treatment

Cezanne Ultimate Blonde Long Lasting Keratin Smoothing Treatment
(Out of Stock)

Cezanne Ultimate Blonde Long Lasting Keratin Smoothing Treatment *** Hairdresser Certification Required! For Ultimate Smoothing and Toning in one! The Perfect Match! The smoothing you expect from the Cezanne Classic Treatment with blue-violet hues to reduce unwanted warm tones for the ultimate silky, shiny, dazzling blonde.Size: 300 mlFeatures & Benefits: Safe to use on color-treated and..

Davines OI Liquid Luster

Davines OI Liquid Luster
(Out of Stock)

Davines OI Liquid LusterRich in hydrating agents, OI Liquid Luster is a water-like weightless treatment that gives instant shine and manageability to all hair types. Its multi-benefit formula can be added onto any in-salon service, or used at home. Perfectly paired with the OI products you know and love, this launch gives you the opportunity to restock on fan favorites while also experiencing Da..

Joico Blonde Life Brilliant Tone Violet Smoothing Foam

Joico Blonde Life Brilliant Tone Violet Smoothing Foam

Joico Blonde Life Brilliant Tone Violet Smoothing FoamLuxuriously creamy and cool as can be... that's the beauty of NEW Blonde Life Brilliant Tone Violet Smoothing Foam, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, super soft, and Blonde Life bright.Size: 50 ml & 200 mlFeatures & Benefits: Instantly tones light blonde hair, banishing bra..

L'Oréal Professionnel Tecni Art Liss Control

L'Oréal Professionnel Tecni Art Liss Control

L'Oréal Professionnel Tecni Art Liss ControlUp to 24-hour frizz tamer, L'Oréal Professionnel Tecni Art Liss Control controls and smooths frizzy, rebellious hair, with a natural-looking shine. Hold Level: 2 - LightSize: 150 mlFeatures & Benefits: Up to 24-hour frizz tamer This soft cream controls and smoothes frizzy, rebellious hair, with a natural-looking shine.Usage Instructions: Spread a s..

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Sensitised Hair)

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Sensitised Hair)

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Sensitised Hair)Hair relaxer for rebellious, frizzy or curly hair, softening waxes & active moisturizing ingredients revitalize hair inside out, leaves hair smooth, supple and shiny up to 60 days, hydrates and nourishes the hair for durable smoothing, reduces the volume of the hair for easier manage and styling.Size: 250 mlHair Type & Condi..

L'Oréal Professionnel SteamPod Smoothing Treatment

L'Oréal Professionnel SteamPod Smoothing Treatment

L'Oréal Professionnel SteamPod Smoothing TreatmentSteamPod Professional smoothing treatment is the first thermo-protective concentrate enriched with Alpha-silane to protect hair from heat and extreme humidity conditions. This patented L'Oreal Professionnel concentrate is formulated without water and enriched with Alpha-silane. Under heat and steam activation, the alpha silane and the amino ..

L'Oréal Professionnel X-tenso Moisturist Fixing Lotion

L'Oréal Professionnel X-tenso Moisturist Fixing Lotion

L'Oréal Professionnel X-tenso Moisturist Fixing LotionThe hair is then smoothed mechanically allowing the keratin chains to move into their new shape and the disulphide links to set. X-Tenso® Moisturist™ Neutralising Cream contains a new patented emulsion technology to create a light and creamy texture that rinses off very easily and leaves the hair smoother, silky and more condit..

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Hair)

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Hair)

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Hair)Hair relaxer for rebellious, frizzy or curly hair, softening waxes & active moisturizing ingredients revitalize hair inside out, leaves hair smooth, supple and shiny up to 60 days, hydrates and nourishes the hair for durable smoothing, reduces the volume of the hair for easier manage and styling.Size: 250 mlHair Type..

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Resistant Hair)

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Resistant Hair)

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Resistant Hair)Hair relaxer for rebellious, frizzy or curly hair, softening waxes & active moisturizing ingredients revitalize hair inside out, leaves hair smooth, supple and shiny up to 60 days, hydrates and nourishes the hair for durable smoothing, reduces the volume of the hair for easier manage and styling.Size: 250 m..

Moroccanoil Intense Smoothing Serum

Moroccanoil Intense Smoothing Serum

Moroccanoil Intense Smoothing SerumMoroccanoil Intense Smoothing Serum nourishes hair while providing extreme frizz control, for perfectly polished curly or straight looks.Size: 50 mlHair Type & Condition: For frizz-prone hairFeatures & Benefits: Provides instant slip Creates a polished, ultra-smooth look Imparts radiant shine..

Showing 1 - 16 of 16 Results
wcb logo center

 

For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

Learn More