Alcove Curl ActivatorProtection and Hydrating actives. Defines and separates curls while adding volume, texture and shine.Size: 250 mlFeatures & Benefits: Frizz-free formula ideal to support soft, casual waves Effective in high humidity environmentsUsage Instructions: Distribute thoroughly through clean damp hair Scrunch dry for casual curls and waves..
Alcove Molding PasteProvides pliable definition and texture and gives a matte finish.Size: 100 mlFeatures & Benefits: Matte finish Provides pliable definition and textureUsage Instructions: Rub desired amount between the palms of the hands and apply to damp or styled hair for texture, piecing and defining...
Alcove Strong Hold HairsprayYour hair won't budge! Alcove introduces a firm hold hairspray that offers shine, protection from UV, heat and colour fade, while also being anti-static and anti-frizz.Size: 210 g..
Alcove Styling CreamProtects up to 400°f (204°c), gives volume, hydration, shine and flexibility to your hair.Size: 250 mlFeatures & Benefits: Protection and Hydratation Actives Defines curlsUsage Instructions: Evenly massage a small amount on clean, towel-dried hair from new growth to ends. Comb through and style as usual...
Alcove Styling JellyProvides shine and reduces frizz on straight hair, while also giving soft hold and humidity control on wavy, curly or coiled hair.Size: 250 mlHair Type & Condition: For all hair typesFeatures & Benefits: Protection and Hydration Actives For straight hair: Adds Shine & Reduces Frizz For Wavy, Curly & Coily Hair: Soft Hold & Humidity Control Usage Instructions: Distribute a smal..
Alcove Thermal Protection SprayProtection and Hydratation Actives.Size: 250 mlFeatures & Benefits: Protects up to 400°f (204°c) Gives volume, Hydration, shine And flexibility to your hairUsage Instructions: Spray from roots to ends on wet, damp or dry hair and style as usual. When applying on dry hair, spray 6 inches away from the hair and let the product set for 2 minutes before hot iron appli..
Alcove Volumizing MousseProvided feather-light volume, enhances shine and protects against humidity.Size: 200 mlHair Type & Condition: Ideal for fine to medium hairFeatures & Benefits: Protection and Hydration Actives Offers all day supportUsage Instructions: Dispense 2-3 pumps and distribute evenly through clean, damp hair prior to blow drying..
ALURAM Coconut Water Texture SprayThis lightweight spray helps create beach waves and a breezy boost of texture. Coconut Water keeps locks hydrated & nourished, while Algae Extract promotes healthier-looking hair.Size: 8 ozHair Type & Condition: For all hair typesFeatures & Benefits: Achieve effortlessly-beautiful beachy wave lightweight, non-greasy spray is infused with coconut water provides es..
ALURAM Curl CreamA gentle curl cream that nourishes curls, boosts shine, and adds long lasting protection against frizz without leaving behind a sticky residue. Defines and enhances a natural curl texture while softening hair and providing a medium hold.Size: 6 ozHair Type & Condition: For medium to coarse hairFeatures & Benefits: Deeply nourishes hair to reveal shiny, sleek, and bounc..
ALURAM Curl FoamControl curly, coily, & wavy hair with no crunch. This foam effortlessly shapes and defines curls for hours with a soft, lightweight hold. Prickly Pear Extract & Jojoba Oil give hair a healthy sheen while sealing in moisture to help fight frizz.Size: 7 ozHair Type & Condition: For all hair typesFeatures & Benefits: For effortless styling options for natural, flo..
ALURAM Dry ShampooThis dry shampoo instantly makes your hair feel revitalized and clean. Charcoal helps remove excess oil from scalp & hair, while Sea Buckthorn helps nourish and refresh. Use between washes to keep your hair looking fresh, fabulous, and oil free!Size: 5.3 oz Hair Type & Condition: For all hair typesFeatures & Benefits: Removes oils for added texture & volume Fast absorbing for a ..
ALURAM Dry Texture SprayThis dry texture spray gives hair effortless, lived-in waves and enhances volume, grit and texture for an instant boost of beautiful. Baobab & Pomegranate Seed Oil infuse hair with lightweight nourishment that won't weigh it down or it dry out.Size: 6 ozHair Type & Condition: For all hair typesFeatures & Benefits: Doesn't leave a powdery residue on the hair A weightless vo..
ALURAM Finishing SprayThis dry texture spray gives hair effortless, lived-in waves and enhances volume, grit and texture for an instant boost of beautiful. Baobab & Pomegranate Seed Oil infuse hair with lightweight nourishment that won't weigh it down or it dry out.Size: 10 ozHair Type & Condition: For all hair typesFeatures & Benefits: Humidity resistant, providing all-day hold while fighting fr..
ALURAM Finishing Spray (High Hold)This finishing spray provides long-lasting buildable hold while resisting humidity. Marula & Coconut Oils help strengthen hair & infuse nutrients while securing style and sheen. Size: 10 ozHair Type & Condition: For all hair typesFeatures & Benefits: Provides ultimate anti-frizz and humidity control with memory & volume For long lasting hold and shine that is fl..
ALURAM Leave-In ConditionerThis silicone-free leave-in spray detangles & hydrates while adding shine, thermal protection, and UV absorption. Quinoa and Nettle Extracts help lock in hydration and softness.Size: 8 oz & 16 ozHair Type & Condition: For all hair typesFeatures & Benefits: Detangles while providing a weightless protective layer to hair Packed with fatty acids, a..
ALURAM Root Boost SprayThis lightweight spray gives hair a boost of volume at the roots, along with medium control & anti-frizz protection. Size: 6 ozFeatures & Benefits: Sea Kelp promotes a healthy scalp, while Rice Protein adds fullness and gorgeous shine...
ALURAM Shine SerumInstantly adds shine & eliminates frizz on all hair types. Coconut and Jojoba Oil replenish essential moisture for a healthy and vibrant sheen.Size: 2 ozHair Type & Condition: For all hair typesFeatures & Benefits: Conditions & detangles while promoting soft, manageable hair Minimizes frizz while fighting against humidity Decreases drying time while providing thermal protection ..
ALURAM Strong Hold GelFrom sleek to more textured styles, this gel provides excellent support for any look throughout the day. Linseed Oil's natural gelling properties provide a firm hold, while Aloe Vera helps retain moisture and shine.Size: 8 ozHair Type & Condition: For all hair types..
ALURAM Styling ClaySoft, moldable, versatile - this long lasting styling clay provides medium hold for touchable texture, styling, or beach waves. Organic Karanja & Nettle Extracts nourish and provide hair with a soft satin finish.Size: 3.4 ozHair Type & Condition: For all hair typesFeatures & Benefits: Long-lasting, flake free styling Smooths flyaways for polishing beach waves or finishing short..
ALURAM Styling CreamThis lightweight styling cream provides definition, buildable body, & texture. Marula Oil and Black Cumin seal in amino & fatty acids for a healthy shine.Size: 6 ozHair Type & Condition: For all hair typesFeatures & Benefits: Enhances natural shine while promoting texture & body Ideal for sculpting with a soft, flexible hold Defines curls & smooths fly-aways Provides thermal p..
ALURAM Volumizing FoamThis feathery foam provides instant lift and long-lasting hold to hair as it controls frizz and fly-aways. The easy-to-use, aerosol-free formula evenly spreads throughout the hair to create bouncy, weightless volume while providing your style with hold and shine. Algae Extract & Biotin lightly nourish hair, sealing in nutrients & adding additional shineSize: 7 ozHair ..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
1.800.661.2707
