Alcove Styling JellyProvides shine and reduces frizz on straight hair, while also giving soft hold and humidity control on wavy, curly or coiled hair.Size: 250 mlHair Type & Condition: For all hair typesFeatures & Benefits: Protection and Hydration Actives For straight hair: Adds Shine & Reduces Frizz For Wavy, Curly & Coily Hair: Soft Hold & Humidity Control Usage Instructions: Distribute a smal..
Alcove Volumizing ShampooIf you hair wants body, get these for ?volume.Size: 300 ml, 950 ml & 1 GallonFeatures & Benefits: Protection and Hydration Actives Offers lightweight volume and texture keeping hair full and shiny all day long Usage Instructions: Apply to wet hair. Lather, massage and rinse Follow with Alcove's Volumizing Conditioner ..
Alcove 3 pc Kit (Daily)Alcove special offer is here for a limited time only! Size: 1 KitIncludes: 1 Daily Shampoo (300 ml) 1 Daily Conditioner (300 ml) 1 Styling Jelly (60 ml)..
Alcove Daily ShampooProtection and Hydration Actives, leave moisture levels perfectly balanced.Size: 300 ml, 950 ml & 1 GallonHair Type & Condition: For natural and colour-treated hairFeatures & Benefits: Promote healthier and ensure longer lasting colour Recommended for everyday use on any hair type. Usage Instructions: Apply to wet hair. Lather, massage and rinse Follow w..
Alcove GWP Deal (Dry Shampoo)Alcove special offer is here for a limited time only! Size: 1 PackIncludes: 5 x Dry Shampoo (210 g) 1 FREE! Dry Shampoo (210 g) 1 FREE! Dry Shampoo Tent Card..
Alcove Violet ConditionerIf your highlights need maintenance, neutralize with violet.Size: 300 ml, 950 ml & 1 GallonFeatures & Benefits: Protection and Hydration Actives Eliminates yellow or brassy tones and refreshes faded highlights Restores strength and elasticity for hair in need of internal repair Usage Instructions: Apply evenly to cleansed, damp hair. Leave on for 1-5 m..
Alcove Styling CreamProtects up to 400°f (204°c), gives volume, hydration, shine and flexibility to your hair.Size: 250 mlFeatures & Benefits: Protection and Hydratation Actives Defines curlsUsage Instructions: Evenly massage a small amount on clean, towel-dried hair from new growth to ends. Comb through and style as usual...
Alcove Bundle Up BagHere's the perfect all-in-one set, ideal for styling on the go and the best way to introduce your clients to Alcove. Plus, there's a QR code inside for a chance to win full-size products!Size: 1 PackIncludes: 1 Volumizing Shampoo (60 ml) 1 Styling Jelly (60 ml) 1 Multitasking Mist (60 ml) ..
Alcove Molding PasteProvides pliable definition and texture and gives a matte finish.Size: 100 mlFeatures & Benefits: Matte finish Provides pliable definition and textureUsage Instructions: Rub desired amount between the palms of the hands and apply to damp or styled hair for texture, piecing and defining...
Alcove Tin Mini Duo (Curls)Get ready to unleash your curls with this amazing curl cream! This bestseller is your ultimate weapon for curl definition and hydration delivering volume, texture, and shine like never before. Paired with another of Alcove's bestsellers, this sulfate-free Hydrating Shampoo will leave your curls feeling deeply nourished and fabulously frizz-free! This mini duo is the pe..
Alcove Hydrating ConditionerFortifying, Protection and Hydration Actives, gentle formula ensures longer lasting colour.Size: 300 ml, 950 ml & 1 GallonFeatures & Benefits: Replenishes hair in need of deep hydration and weightless conditioning Usage Instructions: Apply evenly to clean, damp hair Leave on for 1-5 minutes and rinse ..
Alcove Daily ConditionerProtection and Hydration Actives, leave moisture levels perfectly balanced.Size: 300 ml, 950 ml & 1 GallonHair Type & Condition: For natural and colour-treated hairFeatures & Benefits: Promote healthier and ensure longer lasting colour Recommended for everyday use on any hair type. Usage Instructions: Apply evenly to clean, damp hair Leave on for 1-5..
Alcove GWP Deal (Strong Hold Hairspray)Alcove special offer is here for a limited time only! Size: 1 PackIncludes: 5 x Strong Hold Hairspray (210 g) 1 FREE! Strong Hold Hairspray (210 g) 1 FREE! Strong Hold Hairspray Tent Card..
Alcove Strong Hold HairsprayYour hair won't budge! Alcove introduces a firm hold hairspray that offers shine, protection from UV, heat and colour fade, while also being anti-static and anti-frizz.Size: 210 g..
Alcove SerumRepair and Hydration Actives, creates instant shine and long-term conditioning without leaving residue.Size: 100 mlFeatures & Benefits: Oil-based formula has a unique quality of instant absorption.Usage Instructions: Place a small amount of serum in the palms of the hands and apply from the roots to the ends. May be used on wet or dry hair. Use as often as necessary...
Alcove Heatless Curls KitSay goodbye to heat damage and hello to gorgeous, voluminous curls with Alcove's Heatless Curls Kit!Size: 1 KitIncludes: 1 Volumizing Shampoo (300 ml) 1 Serum (100 ml) 1 FREE Heatless Curls Tool and Satin Bag..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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