Joico Color Intensity Eraser

Brand: Joico
Product Code: JVINTER15
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Arginine: Vital amino acid helps boost lifting power and guard against breakage.

K-PAK Keratins: Hair-identical proteins help protect hair's integrity.

Joico Color Intensity Eraser

Pastels or brights? Unicorn or Pinwheel technique? Which hot new haircoloring trend will your clients jump on next? Thanks to Joico's NEW Color Intensity Eraser, color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition! In 30 minutes or less, the brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair ready (and joifully waiting) for its next color transformation.

Size: 1 Pack (1.5 oz) & 24 Pack

Hair Type & Condition: For all hair types

Features & Benefits:

Easy one-step direct dye removal in 30 minutes or less
Creamy, drip-free formula is a breeze to apply and stays put through processing
Cuticle-nourishing K-PAK proteins help condition & protect hair during lifting, for healthier post-service results

Usage Instructions:

Color Intensity Eraser is mixed with 20 Volume (6%) Veroxide or LumiShine Developer
In a non-metallic bowl, mix one full Color Intensity Eraser packette with 3 oz of 20 (6%) Volume Veroxide or LumiShine Developer
Using a color brush, apply ONLY to hair that has been prelightened and treated with direct dyes or semi-permanent haircolor
Process for up to 30 minutes at room temperature, checking every 5 minutes until desired result is achieved
Thoroughly rinse Color Intensity Eraser from the hair, shampoo with K-PAK Color Therapy Shampoo, then follow with K-PAK Cuticle Sealer (optional) and K-PAK Color Therapy Conditioner