Joico Blonde Life Lightening Powder... Simply put, your client's blonde, better. Enhances golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels faster than any previous Joico lightener.Size:1.5 oz, 1 LB & 2 LBFeatures & Benefits: No damaging multiple applications Reduce breakage Bypass the hassle of additives Use with foils or without Easy to rinse an..
Joico Color Intensity Love Aura CollectionOpen your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity collection from Joico Brand Ambassador Larisa Love. Inspired by the physical and emotional transformation of positive energy and connection, this artistic palette of five whimsical shades will spark a whole new love affair with color.Shades Availabl..
Joico Holiday Trio (Blonde Life)Spread "joi" this holiday season with this Joico holiday trio.Size: 1 PackIncludes: 1 Blonde Life Shampoo (300 ml) 1 Blonde Life Masque (150 ml) 1 Blonde Life Detangler (200 ml)..
Joico Blonde Life Brightening VeilA multi-tasking wonder that treats vulnerable blonde locks and protects them from mechanical, thermal and UV damage for beautifully brilliant, healthy looking blondes that shine.Size: 50 ml & 150 ml Features & Benefits: Detangles Shields hair from UVA/UVB's rays protecting hair color against damage and fading due to exposure Helps keep blondes bright..
Joico Blonde Life Creme LightenerWhen you want to go beautifully blonde-and go there fast-NEW Blonde Life Creme Lightener turns up the power and rockets you to bombshell status in no time flat. With bondbuilding Arginine and moisture-locking exotic oils, Joico's fastest lifting creme lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.Size: 8.5 ozFe..
Joico K-PAK Base BreakerThe most convenient way to break the haircolor base, K-PAK Base Breaker lifts virgin hair 1 level in 10 minutes, making retouches between blonding services faster and easier than ever before.Size: 59 mlFeatures & Benefits: Ideal for "breaking the base" (to soften contrasting regrowth between blonding services) 10-minute processing time Ammonia-free formula conditions and a..
Joico Color Infuse Copper ConditionerThere's nothing like spicy ginger to heat up a hairstyle; but those seductively fiery 'dos are known to fade a tad fast for our liking. Not any more - thanks to Color Infuse Copper Conditioner, a moisturizer made just for russet-reds dying to come back to life. Watch those metallic manes warm up instantly (or add a rosy blaze to blondes), and maintain 85 percen..
Joico K-PAK Color Therapy Luster Lock Glossing OilMeet your hair's daily "lust-have" for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that's "just light" for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance.Size: 63 mlSkin Type & Condition: For c..
Joico Holiday Trio (HydraSplash)Spread "joi" this holiday season with this Joico holiday trio.Size: 1 PackIncludes: 1 HydraSplash Shampoo (300 ml) 1 HydraSplash Conditioner (250 ml) 1 HydraSplash Replenishing Leave-In (100 ml)..
Joico Blonde Life Hyper High Lift Crème Color The power to go pale without bleach; deliver the healthiest blonde on the block; and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That's the magic of Blonde Life Hyper High Lift Permanent Crème Color, now available in three new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening a..
Joico Blonde Life Balayage LightenerNo more having to choose between lift and creative freedom. We've teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application. With our soft clay formula that provides powerful lift, and stays put throughout painting and processing, balayage ..
Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray Experience this powerful leave-in perfecting spray that does it all! Luster Lock Spray fuses the hydrating benefits of exotic oils with a unique, damage-control formula - safeguarding gorgeous hair color for healthy, strong, shiny hair.Size: 50 ml & 200 mlHair Type & Condition: Ideal for any hair type, color, texture..
Joico Body Shake Texturizing FinisherBody Shake Texturizing Finisher is a fine, dry Aerosol to achieve plush volume for fine to medium hair. Body and volume without a stiff, tacky finish. Uses Aluminium starch and light, crystal clear resins to create fullness with fluid movement giving the illusion of naturally thicker hair with an abundance of body. Size: 169 gHair Type & Condition: For medium t..
Joico Vero K-PAK VeroLight Lightening Powder Dust-Free On/Off-Scalp Contains moisture-rich crystals to protect the hair's cuticle and inner structure. Lifts up to 8 levels. *** Note: For Professional Use Only! Do Not Use Unless Professionally Applied by a Licensed Stylist.Size: 1 lb & 2 lbFeatures & Benefits: NOW for on- and off-scalp use Lifts up to 8 levels Contains K-PAK Keratin..
Joico Vero K-PAK Chrome Demi-Permanent Creme ColorVero K-PAK Chrome is a deposit-only creme haircolor that is formulated with exclusive K-PAK technology. Vero K-PAK Chrome is ammonia-free, deposit-only color with an acidic pH that offers the reconstructive benefits of K-PAK's exclusive Quadramine Complex in a range of high-gloss, intermixable, true tone colors.Size: 60 mlFeatures & Benefits: K-PA..
Joico Color Intensity LoveFest CollectionThe LOVEFEST Collection was inspired by Joico Brand Ambassador Larisa Love and her creative, colorful life. This collection is all about creativity, freedom of expression, individuality, bold and bright living and links perfectly to cool, music festival culture. Lively LoveFest Collection, a duo of utterly cool, creative shades that harmonize perfectly wit..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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