West Coast Beauty

1.800.661.2707

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Only Available for Canadian Professional Beauty Trade

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L'Oréal Professionnel


L'Oréal Professionnel Efassor Cleansing Towels

L'Oréal Professionnel Efassor Cleansing Towels

L'Oréal Professionnel Efassor Cleansing TowelsL'Oréal's Efassor is a fantastic, professional way to remove hair colour, returning the hair to its original colour and readying it for re-colouring.Size: 1 Box (36 Towels) & 1 TowelHair/Skin Type & Condition: For all hair/skin typesFeatures & Benefits: Has a pleasant fragrance and a gentle Easy action that works on perm..

L'Oréal Professionnel Effasol Color Remover

L'Oréal Professionnel Effasol Color Remover

L'Oréal Professionnel Effasol Color RemoverRemoves unwanted color, uneven results or color build-up. Gentle foaming action effectively removes all unwanted permanent haircolor. Size: 1 Box (12 Packs) & 1 PackFeatures & Benefits: Leaves hair beautifully conditioned and ready for recoloring Can be used with water or developer ..

L'Oréal Professionnel Hair Touch Up

L'Oréal Professionnel Hair Touch Up

L'Oréal Professionnel Hair Touch UpTemporary root concealer spray to instantly cover greys and lasts 1 shampoo. Your hairdresser will help you pick your perfect shade to blend away grey and show you how to use it for the best results. This temporary hair colour fades is sweat-proof, water-resistant, and matches hair colour perfectly.Size: 2 oz. / 57 gShades Available: Auburn Blonde/Da..

L'Oréal Professionnel Hairchalk

L'Oréal Professionnel Hairchalk

L'Oréal Professionnel HairchalkTemporary Hair Color Colorful, wash-out formulas in 8 vibrant shades for a temporary splash of color and style. Revolutionary water based ink + micro-fiber polymers create an ultra thin film that adheres to the hair fiber. It's not a traditional hair colorant, it's not a direct dye: It's a new form of makeup for hair.Size: 50 ml Shades Available: Black Tie, ..

L'Oréal Professionnel Homme Cover 5'

L'Oréal Professionnel Homme Cover 5'

L'Oréal Professionnel Homme Cover 5'Engineered with chrono-blend technology and incell™, cover 5' discreetly blends grey hair in a quick five minute professional service performed at the shampoo basin. The results are natural and masculine, fade on tone and leave no visible line of re-growth.Size: 3 x 50 ml Shades Available: No 3, No 4, No 5 & No 6Features & Benefits: Chr..

L'Oréal Professionnel Homme Poker Paste

L'Oréal Professionnel Homme Poker Paste

L'Oréal Professionnel Homme Poker PasteThe most powerful hold yet! Discover Poker Paste for a matte finish and extreme hold. Poker Paste offers great texture & a re-workable formula. Hold Level: 7/6Size: 75 mlHair Type & Condition: For all hair typesFeatures & Benefits: Reworkable compact paste Concentrated styling Extreme texture Strong hold Usage Instructions: ..

L'Oréal Professionnel INOA Carmilane

L'Oréal Professionnel INOA Carmilane

L'Oréal Professionnel INOA CarmilaneDiscover the 1st carmin red. An intense and long-lasting red colour, ammonia free and odourless. Intense, deep and bright red hair colours for all types of hair. Cover your gray up to 100%. Hair feels nourished with sublime shine until next hair colour treatment. Technology: New Exclusive Molecule: Unique multi-dimensional structure bonds to the hair..

L'Oréal Professionnel INOA Developers

L'Oréal Professionnel INOA Developers

L'Oréal Professionnel INOA DevelopersSpecifically formulated to work with INOA ODS² permanent haircolor. Type Available: 10 VOL, 20 VOL & 30 VOLSize: 1000 mlFeatures & Benefits: 10 VOL: To darken a naturally light base color, to color to the same level, to take-through mid-lengths and ends, and for pre-coloring 20 VOL: Use to cover 100% of white hair and lighten the hair..

L'Oréal Professionnel INOA Gold Fundamentals

L'Oréal Professionnel INOA Gold Fundamentals

L'Oréal Professionnel INOA Gold FundamentalsOnly your colourist can transform your hair in gold! The 1st gold fundamental shades ammonia-free and odourless. Perfect coverage, high luminosity. For a natural result with highly visible warm reflects and golden blonde hair. The ODS (Oil Delivery System) technology helps to optimise the effectiveness of the hair colour system. Size: 60 g Shade ..

L'Oréal Professionnel Limited Edition Dia Apron

L'Oréal Professionnel Limited Edition Dia Apron

L'Oréal Professionnel Limited Edition Dia Apron..

L'Oréal Professionnel Luocolor Pastels

L'Oréal Professionnel Luocolor Pastels

L'Oréal Professionnel Luocolor PastelsSay goodbye to bold, harsh shades; pastel tones are en vogue! LUO™COLOR PASTELS, new from L'Oréal Professionnel are a range of feminine, soft and subtle shades which provide glistening shine to the hair. These low-ammonia toners produce a soft, pastel color result on pre-lightened (global or highlighted) hair in up to 10 minutes! LUO&trade..

L'Oréal Professionnel Majiblond Ultra

L'Oréal Professionnel Majiblond Ultra

L'Oréal Professionnel Majiblond UltraUltra light blonding and toning in one step for levels 5 - 9. Ionène G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fibre. Ionène G™ restores, protects, and continuously conditions. Incell™ Complex strengthens and reinforces from the inside out. Hi-Tenacity t..

L'Oréal Professionnel Majirel Cool Cover

L'Oréal Professionnel Majirel Cool Cover

L'Oréal Professionnel Majirel Cool CoverLong-lasting concentrated cool tones to beat brassiness. Ionène G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber. Ionène G™ restores, protects, and continuously conditions. Incell™ Complex strengthens and reinforces from the inside out.Size: 50 mlHair..

L'Oréal Professionnel Majirel High Lift

L'Oréal Professionnel Majirel High Lift

L'Oréal Professionnel Majirel High LiftBoosted concentration in neutralizing agents with anti-brassiness effect. Ionene G & Incell give brilliant shine & condition. Ionène G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber. Ionène G™ restores, protects, and continuously conditions. Incell&tr..

L'Oréal Professionnel Majirel Mix

L'Oréal Professionnel Majirel Mix

L'Oréal Professionnel Majirel MixPure tone shades to intensify, neutralize or create special effects. Ionène G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fibre. Ionène G™ restores, protects, and continuously conditions. Incell™ Complex strengthens and reinforces from the inside out. Shades Av..

L'Oréal Professionnel Metal Detox High Protection Cream

L'Oréal Professionnel Metal Detox High Protection Cream

L'Oréal Professionnel Metal Detox High Protection CreamMetal Detox Anti-metal High Protection Cream protects the fibre from particle deposits after any colour, balayage or lightening service. Metal inside the fibre creates both a risk of breakage and it negatively impacts colour results during colour, balayage and lightening services. Hair is instantly smoother, softer & more nourishe..

L'Oréal Professionnel Metal Detox Shampoo

L'Oréal Professionnel Metal Detox Shampoo

L'Oréal Professionnel Metal Detox ShampooMetal Detox anti-metal cleansing cream shampoo gently removes excess copper from the hair after any colour, balayage or lightening service. This helps to maintain your fabulous salon colour vibrancy with beautiful shine. Hair is instanly smoother, softer & more nourished.Size: 300 ml, 500 ml & 1500 mlHair Type & Condition: After color, ba..

L'Oréal Professionnel Quick Mèches Long

L'Oréal Professionnel Quick Mèches Long

L'Oréal Professionnel Quick Mèches LongSpecial thermic strip for bleached or coloured highlights, offers a simple, quick, comfortable alternative to traditional foil. Washable and re-useable.Size: 300 Sheets..

L'Oréal Professionnel Série Expert Blow-Dry Fluidifier

L'Oréal Professionnel Série Expert Blow-Dry Fluidifier

Crystal ClearNew professional lighweight shape memory cream to bring long-lastingness and protection.Size: 150 mlHair Type & Condition: For any hair typology for a long-lasting blow-dryFeatures & Benefits: 4 days long-lasting result Reshapable with any heat tool at 150+ °C 96H Anti-Frizz protection up to 80% of humidity 230°C /450°F heat-protection Usage Instructions:..

L'Oréal Professionnel Série Expert Curl Expression 10-In-1 ​Cream-In-Mousse

L'Oréal Professionnel Série Expert Curl Expression 10-In-1 ​Cream-In-Mousse

L'Oréal Professionnel Série Expert Curl Expression 10-In-1 ​Cream-In-Mousse​Curl Expression 10-in-1 cream-in-mousse multi-benefit leave in is designed to style curls and coils, the pro way. It provides 11 times more definition and 2 times more hydration for perfect hold with care.Size: 250 mlHair Type & Condition: For each type of curls and coilsFeatures & Benefits: No cr..

L'Oréal Professionnel Série Expert Curl Expression Cream-In-Jelly​ Definition Activator

L'Oréal Professionnel Série Expert Curl Expression Cream-In-Jelly​ Definition Activator

L'Oréal Professionnel Série Expert Curl Expression Cream-In-Jelly​ Definition ActivatorCurl Expression cream-in-jelly definition activator leave in is designed to style curls and coils, the pro way. It activates curls and coils for 12 times more definition and 3 times more hydration with less frizz. Curls and coils are perfectly defined from root to ends.Size: 250 mlHair Type & C..

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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