West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

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Alcove


Alcove Multitasking Mist

Alcove Multitasking Mist

Alcove Multitasking MistHydration, Protection, Fortifying and Repair Actives.Size: 250 mlFeatures & Benefits: Reduces blow-dry time Light conditioning Hydration Heat protection Colour protection Shine Detangling UV protection Anti-frizz Anti-staticUsage Instructions: Spray on clean, damp hair and comb through Style as desired..

Alcove Restructuring Mask

Alcove Restructuring Mask

Alcove Restructuring MaskRepair and Fortifying actives, designed to hydrate and repair damaged hair.Size: 250 mlFeatures & Benefits: With continued use, this highly effective mask revitalizes hair, restoring shine and manageability.Usage Instructions: Apply a small quantity on damp hair and distribute thoroughly from roots to ends. Leave in for 5-10 minutes and rinse...

Alcove Serum

Alcove Serum

Alcove SerumRepair and Hydration Actives, creates instant shine and long-term conditioning without leaving residue.Size: 100 mlFeatures & Benefits: Oil-based formula has a unique quality of instant absorption.Usage Instructions: Place a small amount of serum in the palms of the hands and apply from the roots to the ends. May be used on wet or dry hair. Use as often as necessary...

Alcove Strong Hold Hairspray

Alcove Strong Hold Hairspray

Alcove Strong Hold HairsprayYour hair won't budge! Alcove introduces a firm hold hairspray that offers shine, protection from UV, heat and colour fade, while also being anti-static and anti-frizz.Size: 210 g..

Alcove Styling Cream

Alcove Styling Cream

Alcove Styling CreamProtects up to 400°f (204°c), gives volume, hydration, shine and flexibility to your hair.Size: 250 mlFeatures & Benefits: Protection and Hydratation Actives Defines curlsUsage Instructions: Evenly massage a small amount on clean, towel-dried hair from new growth to ends. Comb through and style as usual...

Alcove Styling Jelly

Alcove Styling Jelly

Alcove Styling JellyProvides shine and reduces frizz on straight hair, while also giving soft hold and humidity control on wavy, curly or coiled hair.Size: 250 mlHair Type & Condition: For all hair typesFeatures & Benefits: Protection and Hydration Actives For straight hair: Adds Shine & Reduces Frizz For Wavy, Curly & Coily Hair: Soft Hold & Humidity Control Usage Instructions: Distribute a smal..

Alcove Thermal Protection Spray

Alcove Thermal Protection Spray

Alcove Thermal Protection SprayProtection and Hydratation Actives.Size: 250 mlFeatures & Benefits: Protects up to 400°f (204°c) Gives volume, Hydration, shine And flexibility to your hairUsage Instructions: Spray from roots to ends on wet, damp or dry hair and style as usual. When applying on dry hair, spray 6 inches away from the hair and let the product set for 2 minutes before hot iron appli..

Alcove Tin Mini Duo (Curls)

Alcove Tin Mini Duo (Curls)

Alcove Tin Mini Duo (Curls)Get ready to unleash your curls with this amazing curl cream! This bestseller is your ultimate weapon for curl definition and hydration delivering volume, texture, and shine like never before. Paired with another of Alcove's bestsellers, this sulfate-free Hydrating Shampoo will leave your curls feeling deeply nourished and fabulously frizz-free! This mini duo is the pe..

Alcove Tin Mini Duo (Mask)

Alcove Tin Mini Duo (Mask)

Alcove Tin Mini Duo (Mask)If repair could take the form of a product, it would be Alcove's Restructuring Mask. This award-winning, bestseller is your ultimate hair warrior, fighting to hydrate, repair, and fortify damaged hair! Say goodbye to split ends and hello to restored shine with every treatment. Alcove's bestselling, sulfate-free Hydrating Shampoo is the perfect partner, delivering effect..

Alcove Travel Sized Shampoo & Conditioner Duo (Violet)

Alcove Travel Sized Shampoo & Conditioner Duo (Violet)

Alcove Travel Sized Shampoo & Conditioner Duo (Violet)Are you new to Alcove or eager to explore more options? Discover a variety of travel size shampoo and conditioner duos.Size: 1 KitIncludes: 1 Violet Shampoo (60 ml) 1 Violet Conditioner (60 ml)..

Alcove Violet Conditioner

Alcove Violet Conditioner

Alcove Violet ConditionerIf your highlights need maintenance, neutralize with violet.Size: 300 ml, 950 ml & 1 GallonFeatures & Benefits: Protection and Hydration Actives Eliminates yellow or brassy tones and refreshes faded highlights Restores strength and elasticity for hair in need of internal repair Usage Instructions: Apply evenly to cleansed, damp hair. Leave on for 1-5 m..

Alcove Violet Shampoo

Alcove Violet Shampoo

Alcove Violet ShampooIf your highlights need maintenance, neutralize with violet.Size: 300 ml, 950 ml & 1 GallonFeatures & Benefits: Protection and Hydration Actives Eliminates yellow or brassy tones and refreshes faded highlights Restores strength and elasticity for hair in need of internal repair Usage Instructions: Apply to wet hair, lather evenly and rinse Repeat applicati..

Alcove Volumizing Conditioner

Alcove Volumizing Conditioner

Alcove Volumizing ConditionerIf you hair wants body, get these for ?volume.Size: 300 ml, 950 ml & 1 GallonFeatures & Benefits: Protection and Hydration Actives Offers lightweight volume and texture keeping hair full and shiny all day long Usage Instructions: Apply evenly to clean, damp hair Leave on for 1-5 minutes and rinse ..

Alcove Volumizing Mousse

Alcove Volumizing Mousse

Alcove Volumizing MousseProvided feather-light volume, enhances shine and protects against humidity.Size: 200 mlHair Type & Condition: Ideal for fine to medium hairFeatures & Benefits: Protection and Hydration Actives Offers all day supportUsage Instructions: Dispense 2-3 pumps and distribute evenly through clean, damp hair prior to blow drying..

Alcove Volumizing Shampoo

Alcove Volumizing Shampoo

Alcove Volumizing ShampooIf you hair wants body, get these for ?volume.Size: 300 ml, 950 ml & 1 GallonFeatures & Benefits: Protection and Hydration Actives Offers lightweight volume and texture keeping hair full and shiny all day long Usage Instructions: Apply to wet hair. Lather, massage and rinse Follow with Alcove's Volumizing Conditioner ..

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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