West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

 Showroom location Victoria & Nanaimo closed Saturday November 30
 All other locations open 9:00 am - 1:00 pm on Saturday November 30
 Showroom location Vancouver 5th Ave closed Sunday until further notice!

Joico


Joico Body Shake Texturizing Finisher

Joico Body Shake Texturizing Finisher

Joico Body Shake Texturizing FinisherBody Shake Texturizing Finisher is a fine, dry Aerosol to achieve plush volume for fine to medium hair. Body and volume without a stiff, tacky finish. Uses Aluminium starch and light, crystal clear resins to create fullness with fluid movement giving the illusion of naturally thicker hair with an abundance of body. Size: 169 gHair Type & Condition: For medium t..

Joico Client Cape

Joico Client Cape

Joico CapeJoico Client Cape designed for professional use with the Vero K-PAK Color System...

Joico Clips And Marketing Prepack (For The Deal)

Joico Clips And Marketing Prepack (For The Deal)

Joico Clips And Marketing Prepack (For The Deal)..

Joico Color Balance Blue Conditioner

Joico Color Balance Blue Conditioner

Joico Color Balance Blue ConditionerNow Joico has given dark brunettes the joy of Sombre highlights (think: Ombre but subtler... and better), it's only natural to want to keep those gradually lightened pieces just so. Like: Not orange-y. This color-correcting conditioner instantly manages to neutralize nasty brassy tones, and preserves 89 percent of hair color for up to eight full weeks.Size: ..

Joico Color Balance Blue Shampoo

Joico Color Balance Blue Shampoo

Joico Color Balance Blue ShampooJoico decided to leave brassy to the band, and give the "Sombre Set" (our new, subtle take on Ombre-highlighted brunettes) the hue they deserve, with this perfectly pigmented neutralizing shampoo. Joico true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that's been chemically ligh..

Joico Color Balance Purple Conditioner

Joico Color Balance Purple Conditioner

Joico Color Balance Purple ConditionerIt's the color of royalty and fittingly so, since Joico new color-correcting conditioner totally rules! Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers... preserving your hair's vibrancy in the most majestic way.Size: 50 ml, 300 ml & 1 LHair Type & Condition: Blondes ..

Joico Color Balance Purple Shampoo

Joico Color Balance Purple Shampoo

Joico Color Balance Purple ShampooMay the force be with you: Joico vibrant new shampoo deserves honorable mention for its ability to give the phrase "serve and protect" a whole new meaning. The unique color-correcting, toning formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy. And there's more: Powerful ingredients provi..

Joico Color Endure Sulfate-Free Conditioner

Joico Color Endure Sulfate-Free Conditioner

Joico Color Endure Sulfate-Free ConditionerThe biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hair color. In fact, Joico non-stripping, highly-moisturizing Sulfate-Free Conditioner is just as key; it softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy.Size: 50 ml, 300 ml, 1 Litre and..

Joico Color Endure Sulfate-Free Violet Conditioner

Joico Color Endure Sulfate-Free Violet Conditioner

Joico Color Endure Sulfate-Free Violet ConditionerYou put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out... for about one-to-three minutes. Because that's how long it takes for Joico perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: ..

Joico Color Infuse Brown Conditioner

Joico Color Infuse Brown Conditioner

Joico Color Infuse Brown ConditionerThere?s never a dull moment when you top off your shampoo with Color Infuse Brown Conditioner, Joico's favorite way to throw some light on the golden blonde highlights that give brunette hair it?s glory. Formulated to reduce breakage by 53 percent, this deeply penetrating moisturizer brings the gleam back to paler pieces. It?s a honey of a way to care for your h..

Joico Color Infuse Copper Conditioner

Joico Color Infuse Copper Conditioner

Joico Color Infuse Copper ConditionerThere's nothing like spicy ginger to heat up a hairstyle; but those seductively fiery 'dos are known to fade a tad fast for our liking. Not any more - thanks to Color Infuse Copper Conditioner, a moisturizer made just for russet-reds dying to come back to life. Watch those metallic manes warm up instantly (or add a rosy blaze to blondes), and maintain 85 percen..

Joico Color Intensity Confetti Collection

Joico Color Intensity Confetti Collection

Joico Color Intensity Confetti Collection Introducing the Confetti Collection, an explosion of fun, candy-colored semi-permanent shades that transform every mane into a reason to celebrate. Don't worry about fadage or damage crashing the party. NEW Color Intensity Mint, Sky, Lilac, Rose and Peach have major staying power—thanks to the one-of-a-kind Pastel Extend Technology, which secures these pla..

Joico Color Intensity Eraser

Joico Color Intensity Eraser

Joico Color Intensity EraserPastels or brights? Unicorn or Pinwheel technique? Which hot new haircoloring trend will your clients jump on next? Thanks to Joico's NEW Color Intensity Eraser, color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition! In 30 minutes or less, the brilliant K-PAK® Keratin-enriched formula lifts dire..

Joico Color Intensity Love Aura Collection

Joico Color Intensity Love Aura Collection

Joico Color Intensity Love Aura CollectionOpen your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity collection from Joico Brand Ambassador Larisa Love. Inspired by the physical and emotional transformation of positive energy and connection, this artistic palette of five whimsical shades will spark a whole new love affair with color.Shades Availabl..

Joico Color Intensity LoveFest Collection

Joico Color Intensity LoveFest Collection

Joico Color Intensity LoveFest CollectionThe LOVEFEST Collection was inspired by Joico Brand Ambassador Larisa Love and her creative, colorful life. This collection is all about creativity, freedom of expression, individuality, bold and bright living and links perfectly to cool, music festival culture. Lively LoveFest Collection, a duo of utterly cool, creative shades that harmonize perfectly wit..

Joico Color Intensity Metallic Muse Collection

Joico Color Intensity Metallic Muse Collection

Joico Color Intensity Metallic Muse Collection What happens when reflective metals meet color intensity? Instant attraction!Introducing Joico Color Intensity Metallic Muse Collection, new impossible-to-resist shades that perfectly mimic the muted luster of liquid metal. Think fresh, modern, multidimensional cool and warm-toned metallized hues.Features & Benefits: Modern, multidimensional m..

Joico Color Intensity Pearl Pastel Collection

Joico Color Intensity Pearl Pastel Collection

Joico Color Intensity Pearl Pastel CollectionDiscover a dazzling spectrum of bold, brilliant color with Joico color intensity - intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity?s intermixable formula can be applied straight from the tube, or mix and mingled to your heart?s content for endless creative possibilities. B..

Joico Color Intensity Tropics Collection

Joico Color Intensity Tropics Collection

Joico Color Intensity Confetti Collection Introducing the COLOR INTENSITY TROPICS color collection, a collection featuring four sizzling bright shades that will instantly turn up the heat this summer! Kelly Green: is perfect for creating the stunningly rich botanical greens only found in the heart of a jungle paradise. True Blue: will cool you down with its deep and dreamy island ocean hue. Add ..

Joico Colorful Anti-Fade Conditioner

Joico Colorful Anti-Fade Conditioner

Joico Colorful Anti-Fade ConditionerFor Color Longevity. This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair - infusing strands with softness and shine, while cloaking hair with true and steady protection against the big fade.Size: 250 ml & 1 LitreSkin Type & Condition: For long-lasting color vibrancyFeatures & Benefits: Instantly detangles and nouris..

Joico Colorful Anti-Fade Shampoo

Joico Colorful Anti-Fade Shampoo

Joico Colorful Anti-Fade ShampooFor Color Longevity. A gentle cleanser that takes out what you DON'T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.Size: 300 ml & 1 LitreSkin Type & Condition: For long-lasting color vibrancyFeatures & Ben..

Joico Colorful Glow Beyond Anti-Fade Serum

Joico Colorful Glow Beyond Anti-Fade Serum

Joico Colorful Glow Beyond Anti-Fade SerumFor Color Longevity. Imagine an instant, noticeable, stunning hit of vibrancy - the kind of punch that boosts the brilliance of haircolor. That's what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit ..

Showing 22 - 42 of 163 Results
wcb logo center

 

For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

Learn More