West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

 Showroom location Victoria & Nanaimo closed Saturday November 30
 All other locations open 9:00 am - 1:00 pm on Saturday November 30
 Showroom location Vancouver 5th Ave closed Sunday until further notice!

Joico


Joico Curl Confidence Defining Creme

Joico Curl Confidence Defining Creme

Joico Curl Confidence Defining CremeJoico's NEW Curl Confidence Curl Defining Creme is created with Moringa Seed Oil, a rich source of antioxidants, Vitamin A and E, Zinc and Silica.Size: 177 mlHair Type & Condition: Suitable for 2B - 4A Curl TypesFeatures & Benefits: Defines & enhances natural curl/texture Reduces frizz and hydrates hair while boosting shine No sticky or crunchy..

Joico Curl Nourished Conditioner

Joico Curl Nourished Conditioner

Joico Curl Nourished ConditionerYou know the old adage, one size fits all? Well, that's actually true when you're talking about Joico amazingly versatile conditioner, formulated to weightlessly nourish and rebuild curls while kicking frizz to the curb. Leave it in if you want supreme moisture and a whole lot of control over your thick, coarse, "misbehaving" curls; rinse it out if you're looking fo..

Joico Curls Like Us Define & Seal Curl Defining Gelee

Joico Curls Like Us Define & Seal Curl Defining Gelee

Joico Curls Like Us Define & Seal Curl Defining GeleeDon't let frizz frazzle you! Keep your curls in formation with CURLS LIKE US Define & Seal, the medium-hold gelee that won't flake on you. Our buildable formula improves curl definition and creates a cast, sealing in much-needed moisture while also locking out humidity for 72 hours.Size: 250 mlFeatures & Benefits: Reduces frizz and locks out hu..

Joico Curls Like Us Hydrate & Define Curl Creme Styler

Joico Curls Like Us Hydrate & Define Curl Creme Styler

Joico Curls Like Us Hydrate & Define Curl Creme StylerLooking for a styler that delivers touchable definition, thermal protection, and reduced frizz all in one fell swoop? That's what you get with Curls Like Us Hydrate & Define - the curl-enhancing styling creme that gently coaxes curls and coils into soft, resilient clumps that are resistant to breakage.Size: 177 mlFeatures & Benefits: Leaves cu..

Joico Curls Like Us Launch Offer

Joico Curls Like Us Launch Offer

Joico Curls Like Us Launch OfferDavines holiday offer is here for a limited time only!Size: 1 PackPurchase: 4 x Smooth & Bounce Hydrating Foam (200 ml) 4 x Hydrate & Define Curl Creme Styler (200 ml) 4 x Define & Seal Curl Defining Gelee (250 ml) Receive Free: 1 Smooth & Bounce Hydrating Foam (200 ml) 1 Hydrate & Define Curl Creme Styler (200 ml) 1 Define & Seal Curl Defining Gelee (250 ml) ..

Joico Curls Like Us Smooth & Bounce Curl Hydrating Foam

Joico Curls Like Us Smooth & Bounce Curl Hydrating Foam

Joico Curls Like Us Smooth & Bounce Curl Hydrating FoamSpring into action with Curls Like Us Smooth & Bounce. This delightfully airy foam enhances your curl pattern with a lightweight hold, creating a 3-day shield of protection against humidity and frizzSize: 200 mlFeatures & Benefits: Leaves hair feeling hydrated and looking bouncy Reduces frizz and locks out humidity for 72 hours Provides light..

Joico Defy Damage Detox Launch Deal

Joico Defy Damage Detox Launch Deal

Joico Defy Damage Detox Launch DealJoico special offer is here for a limited time only!Size: 1 PackIncludes: 5 x NEW Defy Damage Detox Shampoo (300 ml) 3 x Defy Damage KBOND20 (150 ml) 1 FREE Defy Damage Detox Shampoo Litre 1 FREE Defy Damage KBOND20 (150 ml) 1 FREE Litre Pump 1 FREE Tent Card..

Joico Defy Damage Detox Shampoo

Joico Defy Damage Detox Shampoo

Joico Defy Damage Detox ShampooWash away hard water residue, trace minerals, product buildup, and copper with this deep-cleansing shampoo that won't leave hair feeling dry. Formulated with a bio-based chelator and Activated Charcoal, Defy Damage Detox Shampoo builds bonds and transforms dull, lackluster locks into hair that feels clean and soft. With a single, transformational cleanse, this clari..

Joico Defy Damage In A Flash

Joico Defy Damage In A Flash

Joico Defy Damage In A FlashA quick journey to strong hair! With the innovative power of Defy Damage, In A Flash helps build bonds - delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-creme formula, this swift hair protector helps build bonds, making hair stronger and less prone to breakage.Size: 200 mlSkin Type & Condition: All..

Joico Defy Damage In A Flash Launch Offer

Joico Defy Damage In A Flash Launch Offer

Joico Defy Damage In A Flash Launch OfferTry the NEW Joico Defy Damage In A Flash with this limited time launch offer!Size: 1 KitFeatures & Benefits: 5 Defy Damage In A Flash (200 ml) 1 FREE! Defy Damage In A Flash (200 ml) 1 FREE! Marketing Material ..

Joico Defy Damage Invincible Frizz-Fighting Bond Protector

Joico Defy Damage Invincible Frizz-Fighting Bond Protector

Joico Defy Damage Invincible Frizz-Fighting Bond ProtectorTames frizz on contact - for visibly healthier hair with a soft, glowing finish.Size: 180 mlFeatures & Benefits: 24-hour frizz protection Instant softness & shine Bond protection Thermal protection up to 450F° Guards against pollution..

Joico Defy Damage KBOND20 Launch Offer Street Deal

Joico Defy Damage KBOND20 Launch Offer Street Deal

Joico Defy Damage KBOND20 Launch Offer Street DealJoico holiday offer is here for a limited time only!Size: 1 KitIncludes: 6 x KBOND20 (150 ml) 10 KBOND20 Sachets 1 In-line Shelf Display..

Joico Defy Damage KBOND20 Power Masque

Joico Defy Damage KBOND20 Power Masque

Joico Defy Damage KBOND20 Power MasqueWhat do you get when you combine a legacy of Joico's super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, power masque from Defy Damage... Joico's brand-new, bond-building treatment that doubles down on technology for 5X stronger hair.Size: 150 ml & 500 mlFeatures & Benefits: 5X stronger h..

Joico Defy Damage Opener

Joico Defy Damage Opener

Joico Defy Damage OpenerJoico special offer is here for a limited time only!Size: 1 PackIncludes: 3 x Defy Damage Protective Shampoo (300 ml) 3 x Defy Damage Protective Conditioner (250 ml) 3 x Defy Damage Protective Masque (150 ml) 3 x Defy Damage Sleepover Overnight Treatment (100 ml) 3 x Defy Damage Invincible Frizz Fighting Bond Protector (180 ml)Options Available: 1 Pro Series 1 (150 ml) 1 P..

Joico Defy Damage Pro Series 1

Joico Defy Damage Pro Series 1

Joico Defy Damage Pro Series 1Defy Damage ProSeries 1 is for bond-protecting color optimizer spray. Ultra-dry bond protector helps to instantly shield hair from chemical service damage, improve color deposit, and provide greater, more even lift when lightening.Size: 57 ml, 160 ml & 358 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Higher concentration of Smar..

Joico Defy Damage Pro Series 2

Joico Defy Damage Pro Series 2

Joico Defy Damage Pro Series 2Defy Damage ProSeries 2 is for bond strengthening color treatment. Intensive treatment helps regenerate bonds & strengthen hair.Size: 50 ml, 150 ml & 500 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Protects hair from mechanical, thermal, and environmental damage Higher concentration of SmartRelease Technology..

Joico Defy Damage Protective Conditioner

Joico Defy Damage Protective Conditioner

Joico Defy Damage Protective ConditionerDefy Damage Protective Conditioner for bond strengthening & color longevity. Prevents and protects from daily damage.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Boosts vital moisture without weighing Instantly detangles Leaves hair soft, shiny, resilient, and healthy-looking..

Joico Defy Damage Protective Masque

Joico Defy Damage Protective Masque

Joico Defy Damage Protective MasqueDefy Damage Protective Masque for bond strengthening & color longevity. Helps to rebuild broken hair bonds, deeply replenishes hair without weighing it down.Size: 50 ml & 150 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: See results after the very fi rst use Proactively builds hair's resistance to damage ..

Joico Defy Damage Protective Shampoo

Joico Defy Damage Protective Shampoo

Joico Defy Damage Protective ShampooDefy Damage Protective Shampoo for bond strengthening & color longevity. Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Free of SLS/SLES Sulfates Decadently rich lather for a luxurious cleansing exper..

Joico Defy Damage Protective Shield

Joico Defy Damage Protective Shield

Joico Defy Damage Protective ShieldDefy Damage Protective Shield to guard against thermal and UV damage. Instant daily protection from damaging heat, UV, and environmental exposure.Size: 50 ml & 100 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Makes hair 4X more resistant to breakage during heat styling Protects against color fade Leaves hair soft, shiny, an..

Joico Defy Damage Sleepover Overnight Nourishing Treatment

Joico Defy Damage Sleepover Overnight Nourishing Treatment

Joico Defy Damage Sleepover Overnight Nourishing TreatmentRise and shine with Defy Damage Sleepover, Joico bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier hair by morning.Size: 100 mlFeatures & Benefits: Instantly softens & smooths hair Boosts shine R..

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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