West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

 Showroom location Victoria & Nanaimo closed Saturday November 30
 All other locations open 9:00 am - 1:00 pm on Saturday November 30
 Showroom location Vancouver 5th Ave closed Sunday until further notice!

Joico


Joico K-PAK Color - ULTRA High Lift Series

Joico K-PAK Color - ULTRA High Lift Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color Therapy Conditioner

Joico K-PAK Color Therapy Conditioner

Joico K-PAK Color Therapy ConditionerYou can choose a color therapy shampoo that avoids stripping hair of beautiful, new color... but you'll double your efforts if you reach for the companion conditioner. It not only protects your color investment, but actually hydrates and repairs hair at the same time. How's that for therapy? Size: 50 ml, 300 ml, 1 Litre & 1 GallonHair Type & Condition: ..

Joico K-PAK Color Therapy Luster Lock Glossing Oil

Joico K-PAK Color Therapy Luster Lock Glossing Oil

Joico K-PAK Color Therapy Luster Lock Glossing OilMeet your hair's daily "lust-have" for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that's "just light" for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance.Size: 63 mlSkin Type & Condition: For c..

Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment

Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment

Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair TreatmentPick this lock and we'll steal your heart! Introducing K-PAK Luster Lock: Joico's instant shine and repair miracle for color-treated hair that unlocks the secret to out-of-this-world vibrancy, while providing deep repair, illuminating shine, and the kind of super slip that gives your brush serious glide power. With a single use,..

Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray

Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray

Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray Experience this powerful leave-in perfecting spray that does it all! Luster Lock Spray fuses the hydrating benefits of exotic oils with a unique, damage-control formula - safeguarding gorgeous hair color for healthy, strong, shiny hair.Size: 50 ml & 200 mlHair Type & Condition: Ideal for any hair type, color, texture..

Joico K-PAK Color Therapy Shampoo

Joico K-PAK Color Therapy Shampoo

Joico K-PAK Color Therapy ShampooWhen you've shelled out big bucks for a color service - and finally nailed that perfect shade, shine, and intensity - the last thing you want is an ordinary shampoo that washes your investment right down the drain. Literally. And that's why Joico formulated a gentle cleanser that never strips your strands, and actually doubles the life of your hair color's vibrancy..

Joico K-PAK Color VeroGlaze No-Lift Creme Developer

Joico K-PAK Color VeroGlaze No-Lift Creme Developer

Joico K-PAK Color VeroGlaze No-Lift Creme DeveloperVeroGlaze is a no-lift developer with a low pH of 2.7 that transforms the K-PAK Color Permanent Creme Color palette into a true tone-on-tone, deposit-only alkaline demi-permanent haircolor. Veroglaze Tonal Chart: K-PAK COLOR SERIES PREDOMINANT BASE RESULTS ON NATURAL HAIR BLENDING RESULTS ON GRAY HAIR Natural Blue..

Joico K-PAK Color Volume Veroxide 10 / 20 / 30 / 40

Joico K-PAK Color Volume Veroxide 10 / 20 / 30 / 40

Joico K-PAK Color Volume Veroxide 10 / 20 / 30 / 40 Veroxide is a gentle creme developer formulated with Squalene, a moisturizing agent. Helps maintain the integrity of the hair structure during the haircolor process. Types Available: 10 Volume 3% 20 Volume 6% 30 Volume 9% 40 Volume 12% Size: 950 mlFeatures & Benefits: Veroxide is a gentle creme developer formulated with Squalene, a moisturizi..

Joico K-PAK Daily Conditioner

Joico K-PAK Daily Conditioner

Joico K-PAK Daily ConditionerThe mission to repair hair that's been assaulted by the rigors of, well, everything. Could be an obsessive relationship with your flat iron; or a few too many trysts with hot rollers; or going blonde, blonde, and blonder. But when the damage is done, K-PAK conditioner zeroes in on that ravaged cuticle, filling in the battle zones with moisture, silkiness, and strength ..

Joico K-PAK Deep Penetrating Reconstructor

Joico K-PAK Deep Penetrating Reconstructor

Joico K-PAK Deep Penetrating ReconstructorThis award-winning, Deep-Penetrating Reconstructor has a loyal following that's truly unparalleled. In just five minutes (The 5-minute miracle!), this powerful hair treatment combination of amino acids rebuilds and re-fortifies stressed and damage hair... returning hair to its former glory in a single application.Size: 50 ml, 150 ml & 1 LitreHair ..

Joico K-PAK Intense Hydrator

Joico K-PAK Intense Hydrator

Joico K-PAK Intense HydratorThere's dry hair... and there's hair that's so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is the cocktail of choice: a profoundly nourishing hair treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that's gasping for air.Size: 50 ml, 250 ml & 1 LitreHair Type & Condition: Fr..

Joico K-PAK Professional Clarifying Shampoo

Joico K-PAK Professional Clarifying Shampoo

Joico K-PAK Professional Clarifying ShampooThis intense clarifying treatment shampoo cleanses the hair and removes mineral deposits and styling product buildup. The creamy formula leaves the hair moisturized, smooth and radiant, providing an excellent overall feel and slip for wet-combing after the chelating process.Size: 300 ml & 1 LitreRecommended For: Step 1 in K-PAK's Hair Repair System for th..

Joico K-PAK Professional Cuticle Sealer

Joico K-PAK Professional Cuticle Sealer

Joico K-PAK Professional Cuticle SealerK-PAK Professional Cuticle Sealer smoothens and tightens the cuticle, locks in curls and color and reduces PH swelling to restore hair back to its natural state of 4.5 - 5.5. It is a vital step in all Vero color services and compliments all other alkaline hair treatment performed in the salon.Size: 300 ml & 1 LitreRecommended For: Step 2 in K-PAK's Hair Repai..

Joico K-PAK RevitaLuxe Bio-Advanced Restorative Treatment

Joico K-PAK RevitaLuxe Bio-Advanced Restorative Treatment

Joico K-PAK RevitaLuxe Bio-Advanced Restorative TreatmentAfter just one encounter with Joico K-PAK RevitaLuxe Bio-Advanced Restorative Hair Treatment, which instantly repairs years of damage, doubles your resistance to future breakage, and protects against color fade (by 94%) with a single application.Size: 50 ml, 150 ml & 480 mlHair Type & Condition: For any hair type/shape/length/texture..

Joico K-PAK Shampoo

Joico K-PAK Shampoo

Joico K-PAK ShampooTo say that K-PAK shampoo "cleanses your hair," is like saying a Chanel coat "keeps you warm." Sure, it gets the grime out... but it also turns your cleansing into the first step of a reconstruction process specifically designed for hair that's been put through the ringer. Whether the culprit is overzealous thermal styling or harsh chemical services, this star shampoo actually r..

Joico Lumishine Creme Developer

Joico Lumishine Creme Developer

Joico Lumishine Creme DeveloperDiscover the Joi of healthy color! Joico LumiShine Repair+ Color transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering healthy - looking, long-lasting color results with up to 2X more shine + 100% gray coverage - guaranteed! With a Permanent Creme and Demi-Permanent Liquid system, simple 1-to-1 mixing, gentle formulas, instantly healt..

Joico LumiShine Creme Line Extension Deal

Joico LumiShine Creme Line Extension Deal

Joico LumiShine Creme Line Extension DealCraving rich, beautiful colour? LumiShine Permanent Creme Colour's NEW Mocha (M) and Natural Beige (NB) series low ammonia formula delivers up to 2x the shine. It nourishes and protects hair, sealing in moisture, softness, and shine for up to 30 shampoos.Size: 1 PackFeatures & Benefits: 8 Shades of LumiShine Creme in: 3M, 5M, 6M, 5NB, 6NB, 7NB, 9NB,..

Joico Lumishine Demi-Permanent Liquid Color

Joico Lumishine Demi-Permanent Liquid Color

Joico Lumishine Demi-Permanent Liquid ColorIntroducing a gentle, ammonia-free color system of 22 shades formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Creme Developer 5 volume. Color so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, del..

Joico Lumishine Dimensional Deposit Demi-Permanent Creme Color

Joico Lumishine Dimensional Deposit Demi-Permanent Creme Color

Joico Lumishine Dimensional Deposit Demi-Permanent Creme ColorWith NEW LumiShine DD Dimensional Deposit Demi-Permanent Creme Color, you can weave the artistry of depth and dimension into every color creation, while restoring maximum hair health and a whole lot of shine. With 20 luscious hues to choose from, creating dimensional color becomes a simple, foolproof, predictable art form. This versatil..

Joico LumiShine LUMI 10 Accelerator 22 Vol

Joico LumiShine LUMI 10 Accelerator 22 Vol

Joico LumiShine LUMI 10 Accelerator 22 VolThe Accelerator provides the extra boost of peroxide needed to ensure LUMI10 Permanent Creme Color delivers.Size: 32 ozVolume: 22 Volume Features & Benefits: When used with Lumi10 Permanent Creme Color it delivers super-fast and complete coverage in just 10 minutes. Usage Instructions: Put the pedal to the metal with the Lumi10 Accelerator, pumped ..

Joico LumiShine LUMI 10 Permanent Creme Color

Joico LumiShine LUMI 10 Permanent Creme Color

Joico LumiShine LUMI 10 Permanent Creme ColorTime is money - make every minute count with NEW LUMI10™. This professional permanent haircolor is formulated with our Quick Coverage System™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2X the shine. Now you can make time for more clients while still expecting the same predictable results from the LumiShine co..

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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