West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

 Showroom location Victoria & Nanaimo closed Saturday November 30
 All other locations open 9:00 am - 1:00 pm on Saturday November 30
 Showroom location Vancouver 5th Ave closed Sunday until further notice!

Joico


Joico Vero K-PAK Age Defy Additives

Joico Vero K-PAK Age Defy Additives

Joico Vero K-PAK Age Defy AdditivesJoico Vero K-PAK Age Defy Additives provides more conversion opportunity, Makes Age Defy a stand alone line, positions as door opener, and Enables all Vero K-PAK shades to have Age Defy benefits. Red and Gray Controller are specifically formulated to work perfectly with NG+, GC+, and CG+ series. They include the Age Defy exclusive 3-Defense Complex to maintain t..

Joico Vero K-PAK Brush

Joico Vero K-PAK Brush

Joico Vero K-PAK BrushJoico's Haircoloring Brush designed for professional use with the Vero K-PAK Color System...

Joico Vero K-PAK Chrome Demi-Permanent Creme Color

Joico Vero K-PAK Chrome Demi-Permanent Creme Color

Joico Vero K-PAK Chrome Demi-Permanent Creme ColorVero K-PAK Chrome is a deposit-only creme haircolor that is formulated with exclusive K-PAK technology. Vero K-PAK Chrome is ammonia-free, deposit-only color with an acidic pH that offers the reconstructive benefits of K-PAK's exclusive Quadramine Complex in a range of high-gloss, intermixable, true tone colors.Size: 60 mlFeatures & Benefits: K-PA..

Joico Vero K-PAK Color Intensity Semi-Permanent Creme Color

Joico Vero K-PAK Color Intensity Semi-Permanent Creme Color

Joico Vero K-PAK Color Intensity Semi-Permanent Creme ColorJoico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades - Red and Orange - plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any ..

Joico Vero K-PAK Color System Swatch Book (2021)

Joico Vero K-PAK Color System Swatch Book (2021)

Joico Vero K-PAK Color System Swatch Book (2021)Get the Vero K-PAK Color System Swatch Book! Knowing what makes up haircolor, its categories and its bases, will provide you with confidence and options...

Joico Vero K-PAK Creme Lightener

Joico Vero K-PAK Creme Lightener

Joico Vero K-PAK Creme LightenerJoico Vero K-PAK Creme Lightener gives up to eight levels of lift without risking dryness and dullness. This highlighting system features Joico's patented Quadramine Complex, protecting and conditioning hair's natural lipid structure during the lifting process. Infused with fatty acids and vitamin E-and A-rich shea butter, this ultra-nourishing formula soothes the ..

Joico Vero K-PAK Liquid Demi-Permanent Instant Gloss Toners

Joico Vero K-PAK Liquid Demi-Permanent Instant Gloss Toners

Joico Vero K-PAK Liquid Demi-Permanent Instant Gloss TonersRevitalize your blondes in five minutes, flat! Keep her blonde sultry and brass-free with Joico's Vero K-PAK's new Demi-Permanent Instant Gloss Toners, which complement any VeroLight, VeroBlue, or Creme Lightener blonding service. These remarkable demi-liquid toners are also the perfect choice to revitalize faded blonde hues, plus they pac..

Joico Vero K-PAK Modular Mixing Bowl

Joico Vero K-PAK Modular Mixing Bowl

Joico Vero K-PAK Modular Mixing BowlJoico's Modular Mixing Bowl designed for professional use with the Vero K-PAK Color System...

Joico Vero K-PAK Narrow Brush

Joico Vero K-PAK Narrow Brush

Joico Vero K-PAK Narrow BrushJoico's Narrow Brush designed for professional use with the Vero K-PAK Color System...

Joico Vero K-PAK Resource Guide

Joico Vero K-PAK Resource Guide

Joico Vero K-PAK Resource Guide A WORLD OF TRUE COLOR ARTISTRY Seeking a true tone system that frees you to create without fear of damage and with complete artistic freedom? Repair and protect hair as you color with Vero K- PAK, the only haircolor featuring award-winning K-PAK Reconstructor. This system, adored by editorial and celebrity colorists around the globe, delivers stunning vibrancy, exce..

Joico Vero K-PAK VeroLight Lightening Powder Dust-Free On/Off-Scalp

Joico Vero K-PAK VeroLight Lightening Powder Dust-Free On/Off-Scalp

Joico Vero K-PAK VeroLight Lightening Powder Dust-Free On/Off-Scalp Contains moisture-rich crystals to protect the hair's cuticle and inner structure. Lifts up to 8 levels. *** Note: For Professional Use Only! Do Not Use Unless Professionally Applied by a Licensed Stylist.Size: 1 lb & 2 lbFeatures & Benefits: NOW for on- and off-scalp use Lifts up to 8 levels Contains K-PAK Keratin..

Joico Vero Stainless Color Stain Remover

Joico Vero Stainless Color Stain Remover

Joico Vero Stainless Color Stain RemoverHigh-performance formula effectively removes haircolor stains without irritating skin. Pleasantly scented for client comfort.Size: 118 mlFeatures & Benefits: High-performance formula designed for gentle and safe removal of color staining on skinUsage Instructions: Apply to cotton ball and gently wipe stain off skin. Rinse with water...

Joico YouthLock Blow Out Creme

Joico YouthLock Blow Out Creme

Joico YouthLock Blow Out CremeWhen hair is already giving off signals of fatigue and frizz, the last thing you need is a direct hit from blow-drying that doubles down on damage. YouthLock Blowout Creme steps in front of the struggle, to help safeguard strands with luxurious protection that reverses the effects of time on your tresses.Size: 177 mlFeatures & Benefits: Delivers youthful body ..

Joico YouthLock Conditioner

Joico YouthLock Conditioner

Joico YouthLock ConditionerYOUTHLOCK Conditioner is the solution for mature hair that's dry, brittle, and falling short these days. Delivering that telltale body, bounce, shine, and softness, this moisturizing caretaker reinvents hair with a lustrous new outlook.Size: 250 mlFeatures & Benefits: Hair feels hydrated Softens brittle hair Detangles hair Boosts shine Adds youthful body and ..

Joico YouthLock Shampoo

Joico YouthLock Shampoo

Joico YouthLock ShampooYouthLock Shampoo provides a prime opportunity to gently cleanse tired tresses, bringing back the joi of lush, lively, lustrous-looking hair.Size: 300 mlFeatures & Benefits: Free of SLS/SLES Sulfates Gently cleanses hair Reduced hair fall Boosts shine Usage Instructions: Apply to wet hair, Lather, Rinse. Follow with YouthLock Conditioner ..

Joico YouthLock Treatment Masque

Joico YouthLock Treatment Masque

Joico YouthLock Treatment MasqueYouthLock Treatment Masque helps give falling hair the brush- off, big-time shine, and lively bounce in a single, nourishing application.Size: 150 mlFeatures & Benefits: Leaves hair feeling nourished Softens dry, brittle hair without weighing it down Boosts shine Reduces frizz Reduces hair fall Hair's healthy appearance is dramatically improved Usage..

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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