West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

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Special Offers


Alcove Daily Conditioner

Alcove Daily Conditioner

Alcove Daily ConditionerProtection and Hydration Actives, leave moisture levels perfectly balanced.Size: 300 ml & 950 mlHair Type & Condition: For natural and colour-treated hairFeatures & Benefits: Promote healthier and ensure longer lasting colour Recommended for everyday use on any hair type.Usage Instructions: Apply evenly to clean, damp hair Leave on for 1-5 minutes and rinse..

Alcove Daily Shampoo

Alcove Daily Shampoo

Alcove Daily ShampooProtection and Hydration Actives, leave moisture levels perfectly balanced.Size: 300 ml & 950 mlHair Type & Condition: For natural and colour-treated hairFeatures & Benefits: Promote healthier and ensure longer lasting colour Recommended for everyday use on any hair type.Usage Instructions: Apply to wet hair. Lather, massage and rinse Follow with Alcove's Daily Conditioner..

Alcove Hydrating Conditioner

Alcove Hydrating Conditioner

Alcove Hydrating ConditionerFortifying, Protection and Hydration Actives, gentle formula ensures longer lasting colour.Size: 300 ml & 950 mlFeatures & Benefits: Replenishes hair in need of deep hydration and weightless conditioningUsage Instructions: Apply evenly to clean, damp hair Leave on for 1-5 minutes and rinse..

Alcove Hydrating Shampoo

Alcove Hydrating Shampoo

Alcove Hydrating ShampooFortifying, Protection and Hydration Actives, gentle formula ensures longer lasting colour.Size: 300 ml & 950 mlFeatures & Benefits: Replenishes hair in need of deep hydration and weightless conditioningUsage Instructions: Apply to wet hair. Lather, massage and rinse Follow with Alcove's Hydrating Conditioner..

Alcove Molding Paste

Alcove Molding Paste

Alcove Molding PasteProvides pliable definition and texture and gives a matte finish.Size: 100 mlFeatures & Benefits: Matte finish Provides pliable definition and textureUsage Instructions: Rub desired amount between the palms of the hands and apply to damp or styled hair for texture, piecing and defining...

Alcove Strong Hold Hairspray

Alcove Strong Hold Hairspray

Alcove Strong Hold HairsprayYour hair won't budge! Alcove introduces a firm hold hairspray that offers shine, protection from UV, heat and colour fade, while also being anti-static and anti-frizz.Size: 210 g..

Alcove Styling Cream

Alcove Styling Cream

Alcove Styling CreamProtects up to 400°f (204°c), gives volume, hydration, shine and flexibility to your hair.Size: 250 mlFeatures & Benefits: Protection and Hydratation Actives Defines curlsUsage Instructions: Evenly massage a small amount on clean, towel-dried hair from new growth to ends. Comb through and style as usual...

Alcove Styling Jelly

Alcove Styling Jelly

Alcove Styling JellyProvides shine and reduces frizz on straight hair, while also giving soft hold and humidity control on wavy, curly or coiled hair.Size: 250 mlHair Type & Condition: For all hair typesFeatures & Benefits: Protection and Hydration Actives For straight hair: Adds Shine & Reduces Frizz For Wavy, Curly & Coily Hair: Soft Hold & Humidity Control Usage Instructions: Distribute a smal..

Alcove Violet Conditioner

Alcove Violet Conditioner

Alcove Violet ConditionerIf your highlights need maintenance, neutralize with violet.Size: 300 ml & 950 mlFeatures & Benefits: Protection and Hydration Actives Eliminates yellow or brassy tones and refreshes faded highlights Restores strength and elasticity for hair in need of internal repairUsage Instructions: Apply evenly to cleansed, damp hair. Leave on for 1-5 minutes and rinse. Caution: Use ..

Alcove Violet Shampoo

Alcove Violet Shampoo

Alcove Violet ShampooIf your highlights need maintenance, neutralize with violet.Size: 300 ml & 950 mlFeatures & Benefits: Protection and Hydration Actives Eliminates yellow or brassy tones and refreshes faded highlights Restores strength and elasticity for hair in need of internal repairUsage Instructions: Apply to wet hair, lather evenly and rinse Repeat application and leave for 1 to 5 minutes..

Alcove Volumizing Conditioner

Alcove Volumizing Conditioner

Alcove Volumizing ConditionerIf you hair wants body, get these for ?volume.Size: 300 ml & 950 mlFeatures & Benefits: Protection and Hydration Actives Offers lightweight volume and texture keeping hair full and shiny all day longUsage Instructions: Apply evenly to clean, damp hair Leave on for 1-5 minutes and rinse..

Alcove Volumizing Shampoo

Alcove Volumizing Shampoo

Alcove Volumizing ShampooIf you hair wants body, get these for ?volume.Size: 300 ml & 950 mlFeatures & Benefits: Protection and Hydration Actives Offers lightweight volume and texture keeping hair full and shiny all day longUsage Instructions: Apply to wet hair. Lather, massage and rinse Follow with Alcove's Volumizing Conditioner..

ALURAM Hydrate & Repair Treatment

ALURAM Hydrate & Repair Treatment

ALURAM Hydrate & Repair TreatmentTransform dull & dry hair into smooth and silky while rejuvenating each strand with vibrant luster. A perfect blend of Squalane & Biotin provide superior hydration and nutrients to help revitalize the look & feel of over-processed hair and reduce breakage.Size: 1 oz, 11 oz & 33 ozHair Type & Condition: For all hair typesFeatures & Benefits: Ideal for all hair type..

ALURAM Leave-In Conditioner

ALURAM Leave-In Conditioner

ALURAM Leave-In ConditionerThis silicone-free leave-in spray detangles & hydrates while adding shine, thermal protection, and UV absorption. Quinoa and Nettle Extracts help lock in hydration and softness.Size: 8 oz & 16 ozHair Type & Condition: For all hair typesFeatures & Benefits: Detangles while providing a weightless protective layer to hair Packed with fatty acids, a..

ALURAM Purple Shampoo

ALURAM Purple Shampoo

ALURAM Purple ShampooBanish brass and boost brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights & color. Rosehip & Biotin replenish nutrients, adding shine and strength.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For all hair typesFeatures & Benefits: Brightens and enhances blondes without drying Color-corre..

amika Big Hit Volumizing Conditioner

amika Big Hit Volumizing Conditioner

amika Big Hit Volumizing ConditionerReady for a big hit of volume? This superstar delivers sensational volume + weightless moisture. Hit the high notes with big hit, a volumizing conditioner that instantly boosts volume that lasts all day. With weightless moisture that'll send limp, lifeless hair home. This volume deserves an encore. Big hit conditioner is packed with volume-enhancing ingredients ..

amika Big Hit Volumizing Shampoo

amika Big Hit Volumizing Shampoo

amika Big Hit Volumizing ShampooReady for a big hit of volume? This superstar delivers sensational volume + weightless moisture. Hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day with weightless moisture that'll send limp, lifeless hair home. This volume deserves an encore. Big hit shampoo is packed with volume-enhancing ingredients to turn up t..

amika Bust Your Brass Cool Blonde Repair Conditioner

amika Bust Your Brass Cool Blonde Repair Conditioner

amika Bust Your Brass Cool Blonde Repair ConditionerThis ultra-violet conditioner tones unwanted brassy hues, while resulting in 7x more repair, 55% less breakage, and stronger, healthier-looking hair.Size: 275 ml, 500 ml & 1000 mlHair Type & Condition: For all blondes, grays, and silvers, high porosity hair.Features & Benefits: Wash your way to a brighter + healthier looking blonde! Packed with ..

amika Bust Your Brass Cool Blonde Repair Shampoo

amika Bust Your Brass Cool Blonde Repair Shampoo

amika Bust Your Brass Cool Blonde Repair ShampooThis ultra-violet shampoo tones unwanted brassy hues, while resulting in 7x more repair, 55% less breakage, and stronger, healthier-looking hair.Size: 275 ml, 500 ml & 1000 mlHair Type & Condition: For all blondes, grays, and silvers, high porosity hairFeatures & Benefits: Wash your way to a brighter + healthier looking blonde! Packed with bond cure..

amika Hydro Rush Intense Moisture Conditioner

amika Hydro Rush Intense Moisture Conditioner

amika Hydro Rush Intense Moisture ConditionerRush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating conditioner drenches hair with 3x more hydration*. * clinically proven, shampoo + conditioner when used as a system.Size: 275 ml, 500 ml & 1000 mlHair Type & Condition: For dry, textured, or coarse hair typesFeatures & Benefits: ..

amika Hydro Rush Intense Moisture Mask

amika Hydro Rush Intense Moisture Mask

amika Hydro Rush Intense Moisture MaskDry hair? It's time to take five. drench your strands with this squalane and hyaluronic acid infused moisture mask, clinically proven to leave hair hydrated for 5 straight days.Size: 30 ml, 250 ml & 500 mlHair Type & Condition: For all hair types experiencing dryness.Features & Benefits: Clinical claims: leaves hair hydrated for 5 straight days*, 5x easier to..

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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