West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

  Happy Holidays!              Holiday Hours   >>  Click Here   
  Orders placed after Dec 19, 2024 will be delivered in January 2025
  Due to the Canada Post strike, there are certain areas where we will be unable to deliver.

Special Offers


L'Oréal Professionnel Majirel Metal

L'Oréal Professionnel Majirel Metal

L'Oréal Professionnel Majirel MetalThe metallic hair trend is growing rapidly as evident on Instagram and Pinterest. L'Oréal Professionnel Artists Shelley Gregory, Laura Gibson and Jackie Epperson have created three on-trend metallic looks using Majirel Metals shades in Amethyst .22/VV, Platinum .12/BV and Rose Gold .24/VC. These shades have a high reflect concentration for intense visibility and ..

L'Oréal Professionnel Majirel Permanent Creme Color

L'Oréal Professionnel Majirel Permanent Creme Color

L'Oréal Professionnel Majirel Permanent Creme ColorRich, permanent color providing perfect coverage of up to 100% of white hair. Ionene G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber. Ionene G™ restores, protects, and continuously conditions. Incell™ Complex strengthens and reinforces from the inside out.Size: 50 mlHair Type & Condi..

L'Oréal Professionnel Quick Meches Short

L'Oréal Professionnel Quick Meches Short

L'Oréal Professionnel Quick Meches ShortSpecial thermic strip for bleached or coloured highlights, offers a simple, quick, comfortable alternative to traditional foil. Washable and re-useable.Size: 300 pk..

L'Oréal Professionnel Série Expert Powermix Color

L'Oréal Professionnel Série Expert Powermix Color

L'Oréal Professionnel Série Expert Powermix ColorAn exclusive L'Oréal Professionnel in-salon Powermix treatment for color-treated, including highlighted, hair. Size: 150 mlHair Type & Condition: For colored hairFeatures & Benefits: Provides lasting protection to the hair Hair is instantly enhanced Hair softness Hair shineUsage Instructions: Squeeze the bottle to measure one dose of Powermix BA..

L'Oréal Professionnel DIA Light

L'Oréal Professionnel DIA Light

L'Oréal Professionnel DIA LightLuminous demi-permanent gel-creme haircolor without ammonia, tone-on-tone colouration to personalize all hair colours (colour extending on lengths) and perfectly tone highlights with incredible shine.Hair Type & Condition: For color-treated or sensitized hairFeatures & Benefits: Luminous tones with exceptionally even color New gentle acid technolo..

L'Oréal Professionnel DIA Richesse

L'Oréal Professionnel DIA Richesse

L'Oréal Professionnel DIA RichesseIlluminates natural hair colour through its ammonia-free and tone-on-tone colouration process, for an ultra trendy result with a shiny reflective finish and very soft touch. Advanced alkaline technology that is ideal for natural or color-treated hair.Size: 50 mlHair Type & Condition: For natural or colored hair with up to 70% white hairFeatures & B..

L'Oréal Professionnel Hairchalk

L'Oréal Professionnel Hairchalk

L'Oréal Professionnel HairchalkTemporary Hair Color Colorful, wash-out formulas in 8 vibrant shades for a temporary splash of color and style. Revolutionary water based ink + micro-fiber polymers create an ultra thin film that adheres to the hair fiber. It's not a traditional hair colorant, it's not a direct dye: It's a new form of makeup for hair.Size: 50 ml Shades Available: Black Tie, ..

L'Oréal Professionnel Homme Cover 5'

L'Oréal Professionnel Homme Cover 5'

L'Oréal Professionnel Homme Cover 5'Engineered with chrono-blend technology and incell™, cover 5' discreetly blends grey hair in a quick five minute professional service performed at the shampoo basin. The results are natural and masculine, fade on tone and leave no visible line of re-growth.Size: 3 x 50 ml Shades Available: No 3, No 4, No 5 & No 6Features & Benefits: Chr..

L'Oréal Professionnel INOA

L'Oréal Professionnel INOA

L'Oréal Professionnel INOARevolutionary oil-based, ammonia-free permanent hair color. Maximized effectiveness of the permanent haircolor process with ultimate respect for the condition of the hair fiber, resulting in stunning shine and perfect coverage of up to 100% white hair. Size: 60 g Technology: Oil Delivery System (ODSý) technology: envelops the hair fiber in a film of oil,..

L'Oréal Professionnel Luocolor Pastels

L'Oréal Professionnel Luocolor Pastels

L'Oréal Professionnel Luocolor PastelsSay goodbye to bold, harsh shades; pastel tones are en vogue! LUO™COLOR PASTELS, new from L'Oréal Professionnel are a range of feminine, soft and subtle shades which provide glistening shine to the hair. These low-ammonia toners produce a soft, pastel color result on pre-lightened (global or highlighted) hair in up to 10 minutes! LUO&trade..

L'Oréal Professionnel Majirel Mix

L'Oréal Professionnel Majirel Mix

L'Oréal Professionnel Majirel MixPure tone shades to intensify, neutralize or create special effects. Ionène G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fibre. Ionène G™ restores, protects, and continuously conditions. Incell™ Complex strengthens and reinforces from the inside out. Shades Av..

L'Oréal Professionnel Quick Mèches Long

L'Oréal Professionnel Quick Mèches Long

L'Oréal Professionnel Quick Mèches LongSpecial thermic strip for bleached or coloured highlights, offers a simple, quick, comfortable alternative to traditional foil. Washable and re-useable.Size: 300 Sheets..

Loma Daily Conditioner

Loma Daily Conditioner

Loma Daily ConditionerInstant, light weight conditioner for shine, detangling and thermal protection! For all hair types especially fine to normal and colored.Size: 15 ml (0.5 fl oz) 88 ml (3 fl oz) 355 ml (12 fl oz) Litre (33.8 fl oz) 3.7 L (Gallon)Hair Type & Condition: For all hair types especially fine to normal and colored hairFeatures & Benefits: No Parabens or Glutens Instant, light weight..

Loma Duo Sample Packet (Daily)

Loma Duo Sample Packet (Daily)

Loma Duo Sample Packet (Daily)Perfect for client gifts, this Loma Sample Packet is a great way to try some of Loma?s best hair care products!Size: 1 PacketIncludes: 1 Daily Shampoo (15 ml) 1 Daily Conditioner (15 ml)..

Loma Duo Sample Packet (Moisturizing)

Loma Duo Sample Packet (Moisturizing)

Loma Duo Sample Packet (Moisturizing)Perfect for client gifts, this Loma Sample Packet is a great way to try some of Loma?s best hair care products!Size: 1 PacketIncludes: 1 Moisturizing Shampoo (15 ml) 1 Moisturizing Conditioner (15 ml)..

Loma Duo Sample Packet (Nourishing)

Loma Duo Sample Packet (Nourishing)

Loma Duo Sample Packet (Nourishing)Perfect for client gifts, this Loma Sample Packet is a great way to try some of Loma?s best hair care products!Size: 1 PacketIncludes: 1 Nourishing Shampoo (15 ml) 1 Nourishing Conditioner (15 ml)..

Loma for Life Moisturizing Body Lotion (Citrus)

Loma for Life Moisturizing Body Lotion (Citrus)

Loma for Life Moisturizing Body Lotion (Citrus)Formulated with a protein blend of kale, carrot and lemon. Strengthening, nourishing, moisturizing and protective.Size: 88 ml & 237 mlScent: CitrusFeatures & Benefits: Naturally-based and completely vegan lotion and body washes Natural aromatherapy..

Loma for Life Moisturizing Body Lotion (Green Tea)

Loma for Life Moisturizing Body Lotion (Green Tea)

Loma for Life Moisturizing Body Lotion (Green Tea)Formulated with a protein blend of kale, carrot and lemon. Strengthening, nourishing, moisturizing and protective.Size: 88 ml & 237 mlScent: Green TeaFeatures & Benefits: Naturally-based and completely vegan lotion and body washes Natural aromatherapy..

Loma for Life Moisturizing Body Lotion (Mango)

Loma for Life Moisturizing Body Lotion (Mango)

Loma for Life Moisturizing Body Lotion (Mango)Formulated with a protein blend of kale, carrot and lemon. Strengthening, nourishing, moisturizing and protective.Size: 88 ml & 237 mlScent: MangoFeatures & Benefits: Naturally-based and completely vegan lotion and body washes Natural aromatherapy..

Loma for Life Moisturizing Body Lotion (Vanilla)

Loma for Life Moisturizing Body Lotion (Vanilla)

Loma for Life Moisturizing Body Lotion (Vanilla)Formulated with a protein blend of kale, carrot and lemon. Strengthening, nourishing, moisturizing and protective.Size: 88 ml & 237 mlScent: VanillaFeatures & Benefits: Naturally-based and completely vegan lotion and body washes Natural aromatherapy..

Loma for Life Moisturizing Body Wash (Citrus)

Loma for Life Moisturizing Body Wash (Citrus)

Loma for Life Moisturizing Body Wash (Citrus)Time to refresh your mind and spirit with a body wash that is full of healthy preservatives and free of all the bad stuff. Let this energizing citrus blend of orange, tangerine and grapefruit help start your day on a happy note.Size: 88 ml & 237 mlFeatures & Benefits: Helps to build elasticity in your skin and balance your pH Natural astrin..

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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